To make using web fonts in your email campaigns as easy as can be, Campaign Monitor’s powerful email builder takes all the guesswork out of using web fonts in your emails as they are built right into our system. You can also download any of the fonts on Google Fonts to your computer so you can use them even if you design your email in Adobe Photoshop or Sketch. You won’t have to pay to use any of the Google web fonts in your emails. While you won’t find some of the more popular fonts here, you will find great alternatives which are available for free. One of the most popular and easy-to-use sources for web fonts is Google Fonts. As you can see, this can be a little extra work if your email service provider doesn’t provide a suitable fallback font. However, you can’t be sure your audience will see them if you include them in your emails so you should include a fallback font, just in case. People like web fonts because they allow for more creativity since you aren’t limited to choosing a font that comes pre-installed on a computer.

Instead, they’re specifically designed and licensed for use on websites.

On the other hand, web fonts typically are not found in multiple operating systems and devices. You can assume that these fonts will work regardless of the device or operating system your audience is using to view your message. In fact, they exist on almost all devices, hence why they’re called web safe fonts. Fonts such as Arial, Verdana, Georgia, Times New Roman, and Courier are considered web safe fonts that can be used for live text in email because they’re the default fonts that are found on different computers, devices, and operating systems. Web safe fonts are what you’re most likely using in your emails right now. With changing market shares and the increase of email clients that support web fonts, there’s now a great reason to dive into using web fonts in your email campaigns to get your image to text ratio just right.Ī few of the tips in this post involve code, but most don’t so prepare to learn to use web fonts like a pro in no time. And because we just can’t seem to get enough of web fonts in email, we’ve partnered with yet another great email marketer, Jaina Mistry, to share the latest and greatest on web fonts in email. To this day, it’s one of our most popular pieces of content, so last fall we updated it with the help of another awesome email geek, Justin Khoo. Article first published July 2016, updated February 2019.Ī number of years ago, our superwoman of email marketing, Ros, wrote a very popular blog post about web fonts in email.

How to embed fonts in word 2019